Tyler Balliet (founder & president of Second Glass) felt the marketing of wine was inefficient to his generation. Thus, through his love for wine, Second Glass was created. Second Glass is mainly a source for wine information. It drops knowledge through weekly e-mails informing everyone about wines and encouraging them to enjoy more. It enriches knowledge of the readers of the different regions, styles, and techniques in a simple, yet slightly humorous, way.
Tyler discovered wine at college in the Pacific Northwest. He studied the culture surrounding wine while living in France. From there, he bettered his skills at a wine shop in Boston. Second Glass was born out of Tyler’s desire to create a fun, entertaining atmosphere when learning about wine. Second Glass started as an unpretentious wine print magazine, and then grew into an event company that ran on new media and technology. Tyler was instrumental in the use and development of new technologies to create and distribute wine information. He created a mobile application which is used at Wine Riots (a series of events that connects wine distributers to young consumers) and third party events and utilizes new social media techniques to make wine information more easy to obtain and more useful to the average consumer. Tyler became profiled as one of 2010’s most exciting young entrepreneurs in INC Magazine’s 30 Under 30 and crowned “prince of Boston’s wine revolution” by Stuff Magazine.
Submitted by: Ryan William Lynch
It's amazing how quickly a great idea can become successful. I've never heard of this website but I can see the benefits of it, it's almost like the Wikipedia of wine!
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